Print.IT Reseller
eseller
.co.uk
25
Midwich has been operating in the
print market since the early 1980s
with Brother its first ever vendor.
Today, the company works with
eight major print manufacturers and
brings a leading level of service and
support in print, as well as the ability
to unlock doors to a variety of other
markets for its resellers, through
a diverse range of technologies
including AV, audio and security.
For print resellers looking to explore
the supply of other office technologies
to customers, Midwich’s specialist sales
staff can provide expert advice and
offer the added value of being able to
confidently order a range of technologies
from one distributor, whilst at the same
time providing a one-stop-shop for end
customers.
Managed print services
“One area the print market is seeing
significant interest in and which Midwich
can help resellers with is managed print
services,” said Print Business Manager
Jonathon Francis.
MPS moves away from the traditional
transactional sales approach, where
businesses run a fleet of multi-branded
printers in different departments,
all of which work
independently of each
other and have costly
and separate
requirements for
consumables.
Better placed to
deliver more
Our brand,
technical
and sales
specialists
have expert
knowledge
and work in
partnership
with resellers
looking to
expand into
managed
print
services.
the Cube and CubeX models and their
3D print technology give students and
teachers the opportunity to see their
ideas and creations literally form in front
of their eyes. Francis said that interesting
and tangible lessons with this amazing
technology should inspire a generation
of young minds, helping to shape future
creativity and imagination.
The wealth of extra added value
services offered by Midwich helps its
channel partners to provide the ultimate
service to their customers. “For example,
we offer a direct shipping service, where
we deliver direct to resellers’ customers
in plain or customised packaging,” said
Francis. This fully flexible service enables
resellers to say how they would like to
have orders labelled – whether it’s with
Midwich branding or their own logo, or
under a plain label for instance.
Other services designed to help dealers
promote key messages to their customers
include the availability of custom-branded
marketing materials such as brochures,
adverts, flyers, e-shots, web banners and
product PDFs, all of which can be produced
utilising the reseller’s logo and contact
details.
Midwich also supports resellers through
a range of credit services designed to
protect from fraud and bad debtors. Credit
intelligence alerts highlight suspicious
addresses and other information designed
to provide total peace of mind when doing
business.
For further information about working
with Midwich on print management
services and 3D printing products, or to
discuss how the breadth of the Midwich
Group can help unlock new business,
contact Midwich specialists on 01379
649200 or visit
Midwich’s experienced print team are at the forefront of
what is an ever-changing market. The solutions available
across the group mean they are able to deliver much
more than simple, single-sale print transactions.
“Today’s smarter end user is making
the most out of a managed print service,
preferring to have their entire print
operation (hardware, consumables
and servicing) monitored and run from
one single source, resulting in reduced
operational costs and greater business
efficiencies,” he said. “MPS enables
resellers to deliver the ultimate service
offering to customers, while simultaneously
providing a regular income stream.”
Midwich, a 100% trade-only business,
supports its resellers, helping them to
decide which print manufacturer to go
with. “Our brand, technical and sales
specialists have expert knowledge and
work in partnership with resellers looking
to expand into managed print services. We
work as a team and join them on customer
visits if required, ensuring the sales process
is as smooth as possible,” explained
Francis.
To provide end customers with even
greater business efficiencies, Midwich is
also able to offer PaperCut and ScanShare
software. “These solutions deliver an extra
level of detail about customers’ print costs
and usage, down to each individual in an
organisation if required, allowing them to
quickly see where even greater efficiencies
can be made across their business,” added
Francis.
Forward-thinking philosophy
In line with its forward-thinking philosophy,
Midwich has recently partnered with 3D
Systems, a leading provider of 3D content-
to-print solutions, including 3D printers,
print materials and on-demand custom
parts.
Ideally suited for the education market,
Midwich
